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The Framework Blog
September 4, 2024
Should B2B Marketing Focus on Individuals, Committees, or Accounts?
Over time, your B2B marketing should focus mostly on buying committees rather than individuals or accounts. This post explains why, and how your marketing will get there [...]
Read moreAugust 7, 2024
A 3x3 Approach to Ranking B2B Prospects Based on Knowledge and Receptivity
This post explains how to prioritize and approach prospects based on their pre-existing knowledge and receptivity to new information [...]
Read moreJuly 3, 2024
Should B2B Content Marketers Imitate, Emulate, or Originate?
Resource-strapped B2B marketers are often tempted to imitate their competitors' ideas. This post explores whether that's a good idea and when it might or might not work [...]
Read moreUNSURE WHETHER THIS IS FOR YOU?
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