We believe that coaching projects should be designed to fit your needs and availability, but we also understand that "how long is a piece of string" doesn't cut it when you ask, how much will this cost and how long will it take?
To foster a more productive conversation, we've crafted a range of engagement packages that align with the needs and schedules we see most frequently. You can get started for as little as $1,500 per month, something even a boot-strapping founder can handle (we also offer a package geared toward fundraising!)
Choose your adventure from the options shown below or, if nothing quite seems to fit, send us your coordinates using the form at the bottom and we'll be in touch to find out what works for you.
We look forward to working with you to take your content marketing to the next level!
Unsure where to start? Checkpoint provides an interactive assessment of your digital properties and content marketing status quo, so that you can confidently plan your next move.
Key Elements
Online self-assessment
Expert consultation
Digital property review
Assessment report with detailed recommendations
Best For
Business and marketing leaders needing to assess their company's readiness for content marketing or to find opportunities for content marketing optimization.
Price Point + Timing
$ 1,500 one-time fee, 2-4 weeks to complete.
New to content marketing? Ready to level-up your skills? Like a sherpa guiding you up the content mountain, we help you become a content marketing leader in your role.
Key Elements
Online self-assessment
Introductory session to establish focus areas
Biweekly coaching sessions + ad hoc consultation
Wrap up session to discuss next steps
Best For
Business and marketing leaders needing real-time coaching as they design and operationalize a content marketing strategy for their business.
Price Point + Timing
$ 1,500 per month, minimum 6 month commitment.
Ready to tackle content marketing as a team? Get on the same page, speak the same language, dance to the same tune—whichever metaphor you prefer, we'll help you get there!
Key Elements
Online self-assessment
Introductory session to establish focus areas
Weekly team sessions covering key topics
Individual sessions to support team member development
Wrap up session to discuss next steps
Best For
Leadership teams and key contributors wanting to maximize the effectiveness of a content marketing initiative or to optimize ongoing content marketing efforts.
Price Point + Timing
$ 12,000 one-time fee, 3 months, up to 12 participants.
(Does not include travel costs for optional onsite sessions)
Want to maximize the impact of your fundraising memo, deck, and delivery? This focused program helps you tell your story in a way that gets investors excited to join your journey.
Key Elements
Introductory session to explain the business
Story development and key message capture
Collateral development (tear sheet, memo, deck)
Rehearsal sessions to optimize delivery
Investor meeting support and feedback
Best For
Business leaders preparing to raise angel funding, venture capital, or private equity investment. Note: MessageUp is not a licensed securities broker.
Price Point + Timing
$ 5,000 per month, minimum 3 month commitment.
(Success bonus and equity sharing options available)
Customer understanding lies at the heart of successful content marketing, and buyer's journey mapping is where the magic happens. Start here and prepare to be amazed!
Key Elements
Online self-assessment + intro call
Ideal customer profile + buyer personas
Buyer's journey mapping (2 highest priority personas*)
Key message capture
Wrap up session to discuss next steps
Best For
Businesses needing to optimizing content marketing by developing relevant helpful content tied to their ideal customer's buying journey.
Price Point + Timing
$ 3,000 per month, 2 month program.
* Additional BJMs $2,000 each, +2-3 weeks
Need to get the basics of content marketing in place and working ASAP? The Jumpstart program will help you do just that, laying the foundations for content marketing success.
Key Elements
Online self-assessment + intro call
Digital property review + detailed brand review
Corporate foundation optimization
Ideal customer profile + buyer personas
Buyer's journey mapping (for key persona)
Key message capture
Editorial calendar + content calendar setup
Content marketing strategy documentation
Best For
Business leaders implementing content marketing for the first time or retrofitting content marketing to an existing business.
Price Point + Timing
$ 3,000 per month, minimum 3 month commitment.
Content Marketing Gold helps you lay the groundwork for content marketing, design an effective strategy to suit your company situation, and then put it into action.
Key Elements
Online self-assessment + intro call
Digital property review + detailed brand review
Corporate foundation optimization
Ideal customer profile + buyer personas
Buyer's journey mapping (for priority personas)
Key message capture + message hierarchy development
Content audit + content library setup
Existing content review + editing
Editorial calendar + content calendar setup
Content development + ad campaign management
Content marketing project management oversight
Price Point + Timing
$ 5,000 per month, minimum 6 month commitment.
Content Marketing Platinum is our most comprehensive, customizable program for designing and implementing a successful content marketing strategy.
Key Elements
Fractional marketing management program constructed to suit the company's content marketing priorities, such as:
Authentic messaging
Anchoring in corporate foundations
Brand optimization
Ideal customer profile + buyer personas
Buyer's journey mapping
Key message capture + message hierarchy development
Content audit + content library setup
Content development + delivery
Content performance analytics + optimization
Overall project management
Price Point + Timing
$ 7,000 per month, minimum 6 month commitment.
Have something different in mind? Our packages are designed to be a starting point and we're happy to explore adjusting them to suit your needs. Just don't ask us to do twice the work in half the time at half the cost! (you'd be amazed...)
