CONTENT MARKETING COACHING
Hire a guide to help your team deliver effective content marketing.
Coaching projects should be custom-fit to your needs and availability, but we also understand that it's important to know how much this will cost you and how long it will take.
To simplify the conversation, we've crafted a range of engagement packages that align with the needs and schedules we see most frequently, starting as low as $2,000 per month (something even a boot-strapping founder can handle.)
Choose from the options below or, if nothing quite seems to fit, complete the form at the bottom and we'll be in touch to figure out something that works for you.
Concept: Checkpoint provides an interactive assessment of your digital properties and content marketing status quo, so that you can confidently plan your next move.
Key Elements: Online self-assessment, expert consultation, digital property review, and a report with detailed recommendations.
Best For: The Checkpoint package is best for business and marketing leaders needing to assess their company's readiness for content marketing or to find opportunities for content marketing optimization.
Cost & Time: $ 1,500 one-time fee, 2-4 weeks to complete.
GET STARTEDConcept: New to content marketing? Ready to level-up your skills? Like a sherpa guiding you up the content mountain, we help you become a content marketing leader in your role.
Key Elements: Online self-assessment, intro session to establish focus areas, biweekly coaching sessions, ad hoc consultation, and wrap up session to discuss next steps.
Best For: Business and marketing leaders needing real-time coaching as they design and operationalize a content marketing strategy for their business.
Cost & Time: $ 2,000 per month, minimum 6-month commitment.
FIND A COACHConcept: Maximize the impact of your fundraising memo, deck, and delivery. This focused program helps you tell your story in a way that gets investors excited to join your journey.
Key Elements: Intro session to explain the business, story development, key message capture, collateral development (tear sheet, memo, deck), rehearsal sessions to optimize delivery, plus investor meeting support and feedback.
Best For: Business leaders preparing to raise angel funding, venture capital, or private equity investment.
Note: MessageUp is not a licensed securities broker.
Cost & Time: $ 5,000 per month, minimum 3-month commitment.
(Success bonus and equity sharing options available)
Concept: Ready to tackle content marketing as a team? Get on the same page, speak the same language, dance to the same tune—whichever metaphor you prefer, we'll help you get there!
Key Elements: Online self-assessment, intro session to establish focus areas, weekly team sessions covering key topics, individual sessions to support team member development, and wrap up session to discuss next steps.
Best For: Leadership teams and key contributors wanting to maximize the effectiveness of a content marketing initiative or to optimize ongoing content marketing efforts.
Cost & Time: $ 12,000 one-time fee, 3 months, up to 12 participants.
GET STARTEDConcept: Customer understanding lies at the heart of successful content marketing, and buyer's journey mapping is where the magic happens. Start here and prepare to be amazed!
Key Elements: Online self-assessment, intro call, ideal customer profile and buyer persona development, buyer's journey mapping (2 highest priority personas*), key message capture, wrap up session to discuss next steps.
Best For: Businesses needing to optimizing content marketing by developing relevant helpful content tied to their ideal customer's buying journey.
Cost & Time: $ 3,000 per month, 2 month program.
* Additional BJMs $2,000 each, adding 2 weeks to program
Concept: If you need to get the basics of content marketing in place and working ASAP, our Jumpstart program will help you do just that, laying the foundations for content marketing success.
Key Elements: Online self-assessment, intro call, digital property review, detailed brand review, corporate foundation optimization, ideal customer profile and buyer persona development, buyer's journey mapping (for key persona), key message capture, editorial calendar and content calendar setup, content marketing strategy documentation.
Best For: Business leaders implementing content marketing for the first time or retrofitting content marketing to an existing business.
Cost & Time: $ 5,000 per month, minimum 3-month commitment.
* Additional BJMs $2,000 each, adding 2 weeks to program
Concept: Content Marketing Gold helps you lay the groundwork for content marketing, design an effective strategy to suit your company situation, and then put it into action.
Key Elements: Online self-assessment, intro call, digital property review, detailed brand review, corporate foundation optimization, ideal customer profile and buyer persona development, buyer's journey mapping (for priority personas), key message capture, message hierarchy development, content audit, content library setup, existing content review, editorial calendar and content calendar setup, content development, ad campaign management, content marketing project management.
Best For: Businesses ready to commit to content marketing and engage a fractional CMO.
Cost & Time: $ 5,000 per month, minimum 6-month commitment.
DISCUSS GOLDConcept: Our most comprehensive, customizable program for designing and implementing a successful content marketing strategy.
Key Elements: Fractional marketing management program constructed to suit your company's content marketing priorities, such as: authentic messaging, anchoring in corporate foundations, brand optimization, ideal customer profile and buyer persona development, buyer's journey mapping, key message capture and message hierarchy development, content audit, content library setup, content development and delivery, content performance analysis and optimization, and overall project management.
Best For: Businesses ready to commit to a long-term content marketing strategy, led by a fractional CMO.
Cost & Time: $ 7,000 per month, minimum 6-month commitment.
LET'S DISCUSSConcept: Checkpoint provides an interactive assessment of your digital properties and content marketing status quo, so that you can confidently plan your next move.
Key Elements: Online self-assessment, expert consultation, digital property review, and a report with detailed recommendations.
Best For: The Checkpoint package is best for business and marketing leaders needing to assess their company's readiness for content marketing or to find opportunities for content marketing optimization.
Cost & Time: $ 1,500 one-time fee, 2-4 weeks to complete.
GET STARTEDConcept: New to content marketing? Ready to level-up your skills? Like a sherpa guiding you up the content mountain, we help you become a content marketing leader in your role.
Key Elements: Online self-assessment, intro session to establish focus areas, biweekly coaching sessions, ad hoc consultation, and wrap up session to discuss next steps.
Best For: Business and marketing leaders needing real-time coaching as they design and operationalize a content marketing strategy for their business.
Cost & Time: $ 2,000 per month, minimum 6-month commitment.
FIND A COACHConcept: Maximize the impact of your fundraising memo, deck, and delivery. This focused program helps you tell your story in a way that gets investors excited to join your journey.
Key Elements: Intro session to explain the business, story development, key message capture, collateral development (tear sheet, memo, deck), rehearsal sessions to optimize delivery, plus investor meeting support and feedback.
Best For: Business leaders preparing to raise angel funding, venture capital, or private equity investment.
Note: MessageUp is not a licensed securities broker.
Cost & Time: $ 5,000 per month, minimum 3-month commitment.
(Success bonus and equity sharing options available)
Concept: Ready to tackle content marketing as a team? Get on the same page, speak the same language, dance to the same tune—whichever metaphor you prefer, we'll help you get there!
Key Elements: Online self-assessment, intro session to establish focus areas, weekly team sessions covering key topics, individual sessions to support team member development, and wrap up session to discuss next steps.
Best For: Leadership teams and key contributors wanting to maximize the effectiveness of a content marketing initiative or to optimize ongoing content marketing efforts.
Cost & Time: $ 12,000 one-time fee, 3 months, up to 12 participants.
GET STARTEDConcept: Customer understanding lies at the heart of successful content marketing, and buyer's journey mapping is where the magic happens. Start here and prepare to be amazed!
Key Elements: Online self-assessment, intro call, ideal customer profile and buyer persona development, buyer's journey mapping (2 highest priority personas*), key message capture, wrap up session to discuss next steps.
Best For: Businesses needing to optimizing content marketing by developing relevant helpful content tied to their ideal customer's buying journey.
Cost & Time: $ 3,000 per month, 2 month program.
* Additional BJMs $2,000 each, adding 2 weeks to program
Concept: If you need to get the basics of content marketing in place and working ASAP, our Jumpstart program will help you do just that, laying the foundations for content marketing success.
Key Elements: Online self-assessment, intro call, digital property review, detailed brand review, corporate foundation optimization, ideal customer profile and buyer persona development, buyer's journey mapping (for key persona), key message capture, editorial calendar and content calendar setup, content marketing strategy documentation.
Best For: Business leaders implementing content marketing for the first time or retrofitting content marketing to an existing business.
Cost & Time: $ 5,000 per month, minimum 3-month commitment.
* Additional BJMs $2,000 each, adding 2 weeks to program
Concept: Content Marketing Gold helps you lay the groundwork for content marketing, design an effective strategy to suit your company situation, and then put it into action.
Key Elements: Online self-assessment, intro call, digital property review, detailed brand review, corporate foundation optimization, ideal customer profile and buyer persona development, buyer's journey mapping (for priority personas), key message capture, message hierarchy development, content audit, content library setup, existing content review, editorial calendar and content calendar setup, content development, ad campaign management, content marketing project management.
Best For: Businesses ready to commit to content marketing and engage a fractional CMO.
Cost & Time: $ 5,000 per month, minimum 6-month commitment.
DISCUSS GOLDConcept: Our most comprehensive, customizable program for designing and implementing a successful content marketing strategy.
Key Elements: Fractional marketing management program constructed to suit your company's content marketing priorities, such as: authentic messaging, anchoring in corporate foundations, brand optimization, ideal customer profile and buyer persona development, buyer's journey mapping, key message capture and message hierarchy development, content audit, content library setup, content development and delivery, content performance analysis and optimization, and overall project management.
Best For: Businesses ready to commit to a long-term content marketing strategy, led by a fractional CMO.
Cost & Time: $ 7,000 per month, minimum 6-month commitment.
LET'S DISCUSSOur packages are designed to be a starting point and we're happy to explore adjusting them to suit your needs. Just don't ask us to do twice the work in half the time at half the cost! (you'd be amazed...)
