THE FRAMEWORK

A Content Marketing Blog for Growing B2B Companies

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August 3, 2022

Development & Delivery
8 Reasons Why a Ghostwriter Can Outperform an In-House Blogger

Does hiring a ghostwriter produce less authentic or less effective content? Here are 8 reasons why ghostwriters can produce more effective content than your in-house team [...]

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July 27, 2022

Development & Delivery
5 Reasons to Include Traditional Channels in Your B2B Content Marketing Strategy

B2B content marketing isn't exclusively digital. Traditional channels can still be valuable. Here are 5 reasons to consider them [...]

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July 20, 2022

Customer Focus & Content
Is Your B2B Content a One Night Stand or the Start of Forever?

Writer's intent makes the difference between losing a reader and starting a relationship with them. Tips on writing with the end in mind and starting conversations that lead to revenue [...]

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July 13, 2022

Branding
Brand Guidelines - Key to Successful B2B Content Marketing

Successful B2B content marketing requires many ingredients. One that’s often overlooked is consistency of brand. This post summarizes six factors to consider [...]

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July 6, 2022

Following Through
How To Make B2B Content Marketing Part of Your Day-to-Day Business

Why B2B companies struggle to prioritize content marketing, plus a 12-point checklist for making it part of your day-to-day business [...]

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June 29, 2022

Evaluation & Evolution
6 Types of Research that Will Make Your B2B Content Marketing More Effective

In today’s B2B marketplace, content must be great if it’s going to stand out. This post explains six areas of research that are key to producing effective B2B content [...]

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June 22, 2022

Development & Delivery
5 Reasons Why LinkedIn is Such a Popular Channel for B2B Content Marketing

LinkedIn is one of the most popular channels for sharing B2B content. We examine why that’s the case and 5 reasons why you should make LinkedIn a priority channel for your business. [...]

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June 15, 2022

Strategy
Five Content Marketing Blockers at Smaller Companies and How to Overcome Them

Smaller B2B companies suffer from five ailments that impede their progress to effective content marketing. Here’s how to diagnose and remediate them [...]

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June 13, 2022

News
Introducing the MessageUp Content Marketing Blog - "The Framework"

An introduction to "The Framework" - the MessageUp content marketing blog for small-to-mid-sized B2B businesses [...]

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June 8, 2022

Customer Focus & Content
Who Is Your Solution For? Developing an Ideal Customer Profile

Your ideal customers need you and will deliver the highest lifetime customer value. First, you have to identify who they are. [...]

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June 1, 2022

Branding
Giving Your Brand a Humanizing Personality

Adopting a distinct personality helps to humanize your brand and establish an emotional connection with your customers [...]

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May 25, 2022

Budgets & Financial Impact
4 Questions to Learn Why You Should Invest in Content Marketing

Ask yourself these 4 questions to evaluate whether your team can benefit from investing in content marketing [...]

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May 18, 2022

Framework
What's the Difference between Messaging and Content Marketing?

Establishing the importance of - and difference between - two key terms: messaging and content marketing [...]

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May 11, 2022

Framework
An Overview of the MessageUp Content Marketing Framework

The MessageUp Content Marketing Framework breaks into six parts. Here's a quick introduction to get your journey started [...]

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