About us

Our purpose, mission, business, and how we got here.

Why MessageUp is in business


Content marketing is essential for B2B companies to connect with customers in today's digital world. We're passionate about helping resource constrained companies solve that challenge and deliver exceptional growth.

What MessageUp offers its clients


We equip leaders with a content marketing framework that guides them through making their messaging and content more effective without overburdening their teams.

Who MessageUp helps with B2B messaging


We focus on the messaging challenges faced by leaders and marketing professionals at small-to-mid-sized B2B companies, as well as the marketing consultants who support them.

How MessageUp delivers B2B messaging help to its clients


MessageUp offers individual and team coaching via remote or in-person consultation.
We're working hard to complete the MessageUp book and to launch both in-person workshops and on-demand computer based training.

Schedule a consultation with MessageUp or ask about workshops and online training


Consultation calls can be scheduled here.
Contact us to check our current availability for longer-term coaching engagements.
In person workshops will launch in August 2022, followed by CBT and the book in 4Q22 and 1Q23, respectively.

Why MessageUp helps people with B2B messaging


We've spent years helping smaller B2B companies develop and implement growth strategies. We've learned and researched what works for businesses at that stage from a content marketing standpoint, and now we're ready to help you benefit from that accumulated know-how.

OUR Origin Story

A loveable mongrel's journey to the MessageUp starting line...


FOunder + Principal Consultant

Entrepreneur + Angel Investor + B2B Strategy Consultant + Content & Marketing Specialist

Matt followed a serendipitous industrial career that took him from one end of the technology value chain to the other.

He used things (and frequently broke them) as a front-line engineer. He helped improve them within technology development roles. He invested in their commercialization while working in corporate venture capital. And, he went on to lead venture capital and private equity backed B2B businesses selling hardware, software, and services in the industrial sector.

When an investment professional remarked on his unusually broad set of experiences, Matt jokingly described himself as that "loveable mongrel" you choose instead of the dogs with stronger pedigree.

In 2019, he chose to focus on the aspects of business leadership that excite him most - building brands, marketing them like larger companies, and helping them grow. He merged his consulting business with his wife, Melanie's, marketing technology practice to form Strategic Piece.

Over the past two years, almost every project that Strategic Piece has taken on has involved some aspect of content marketing. That recognition led Matt to research the topic more deeply, building upon his career-long passion for delivering exceptional content, and culminating in the decision to launch MessageUp as a dedicated concept under the Strategic Piece banner.



  • You find smarter ways to deliver your message.

  • People notice your new content and its impact.

  • We help your business jump-start its sales growth.

  • We're sipping wine in the sun, toasting your success.