In providing B2B content marketing coaching—and delivering it for our own businesses—we've developed templates and checklists that help us avoid reinventing the wheel each time. We've also found books and online articles that offer valuable insights for us to deploy.
Whether you've found your way here by search or found the URL in one of our publications, welcome! Please download the resources you need and go make great marketing things happen.
And please check back often—we'll periodically update this page with new and updated tools and links.
If there's a resource you find particularly helpful, drop us a line at firstname.lastname@example.org and we'll consider adding it here.
A prebuilt matrix for describing your target persona and capturing their needs, wants, beliefs, emotions, channel preferences, and key messages at each stage in their buyer's journey.
A workbook to accompany "Content Marketing: Mission Critical", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
A workbook to accompany "Content Marketing: Making the Magic Happen", by Matt Bell, with worksheets corresponding to actions recommended throughout the book. Click "Books" in the main nav to find the book in paperback, ebook, or audiobook format.
Building a StoryBrand teaches marketers and business owners to use seven elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
Traction explains the Entrepreneurial Operating System®, a practical approach to strengthening six key components of your business that lead to more focus, more growth, and more enjoyment.
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